Preheat the Oven: Set your oven to 350°F (175°C) to prepare for baking.

Prepare the Baking Dish: Lightly grease a 9x13 baking dish to ensure the cinnamon rolls don't stick during baking.

Unroll the Cinnamon Rolls: Open the can of refrigerated cinnamon rolls and carefully unroll each roll into long strips of dough. These will serve as the intestines' “coils.”

Arrange in the Dish: Lay the unrolled strips of dough into the baking dish in a coiling, squiggly fashion, mimicking the appearance of intestines. Leave small gaps between the strips for expansion during baking.

Add Heavy Cream: Pour ¼ cup of heavy cream evenly over the cinnamon rolls. This will help make the dough extra soft and gooey.

Bake: Place the dish in the oven and bake for 20 minutes, or until the cinnamon rolls are golden brown and fully baked.

Make the “Bloody” Topping: While the rolls are baking, mix the cream cheese frosting that comes with the cinnamon rolls with ¼ cup of strawberry jam. The jam adds a spooky, bloody effect, perfect for Halloween.

Frost & Serve: Once the cinnamon rolls are done baking, drizzle the “bloody” frosting mixture over the rolls to complete the gory intestine look. Serve warm for the best effect.